If CITY is a product,
we are not only users,
but also creators.
Based on the understanding of human behavior, we want to capture new urban trends and create future facing urban experience by partnering with global creative talents.
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OUR APPROACH：
CREATIVITY
creativity
INNOVATIVE TEAM
We are a team of mission-driven “Generation Y” researchers with diverse backgrounds in the future-facing industries
SYSTEMATIC PERSPECTIVE
We observe, identify, and analyze human need through a complex urban lens.
INTERACTIVE METHOD
We apply complex systems methodologies with digital gamification to gain qualitative and quantitative insights.
TANGIBLE IMPACT
We turn products and partnerships into insights that drive impact.
FOCUS SECTORS
FUTURE OF CONSUMPTION
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Retail
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Food
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Hospitality
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Lifestyle
FUTURE OF WORK
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Automation
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Skillset
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Wellness
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Gig Economy
FUTURE OF INFRASTRUCTURE
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Housing
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Mobility
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Environment
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Healthcare
OUR SERVICES
RESEARCH
New urban opportunities
We identify opportunities for transforming urban space through qualitative and quantitative research. We use cutting-edge technologies and creative interactions to collect, track and analyze users, space and location.
DESIGN
Design urban experiences
We work with partners to design innovative products and curate authentic themes that meet new urban demand including working, consumption and public space based on online and offline user insights.
BRANDING
Create urban stories
We design and implement unified and creative branding strategies including culture, positioning, message, voice, communication, visual identity, digital and brand experiences for our clients based on research and understanding of the target market.
PARTNERSHIP
Form global partnerships
We build urban communities and support global collaboration in academia, corporate settings, urban tech startups, and regional innovation hubs.
Connect data and humanity to design fulfilling urban experiences.
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WE CREATE CONTENT
We explored the definition of city by asking young people from Beijing, Shanghai, Guangzhou the question: “What is a city ?”.
We invited young people from a variety of cities to share perspectives, lifestyle, and daily routines through music.
Campaign: City BGM
We have been invited to global creative conferences including SXSW, Shanghai Design Week, MTA and 2050 to share our perspectives on cities and engage in global ecosystem building.
WE BUILD COMMUNITY
City Talk is a series of sharing sessions organized by Max Lab and its authorized communities inviting influential city designers to share their insights.
City Talk
Global Ecosystem
WE DESIGN PRODUCT
The Amazing City is a 48-hour city challenge, which encourages young people to explore and interact with the cities they live in by finishing different city tasks in 48 hours.
THE BOXX is the first community based digital culture mall empowered by 5G application in China for young people. Max Lab works with THE BOXX team to capture, analyze, and conceptualize the intersection of spatial behaviour and emerging culture.
The Amazing City
Digital Culture Mall at THE BOXX
Max Lab is a creative lab
focusing on the future-facing
urban complex system.