If CITY is a collection of experience,
we are not just dwellers,
but also creators.
Max Lab is a creative lab using behavioral study to explore emerging urban lifestyle.
OUR PHILOSOPHY
Human-centred
urban experience
The urban lifestyle is a collection of the everyday urban experience. We take a human-centered approach to observe and engage in the emerging urban lifestyle. We believe a more accessible, fulfilling, and sustainable urban experience can nurture happier individuals, and create positive externality to communities and society.
OUR FOCUS
Emerging urban lifestyles around culture, retail, and wellness
Topics we have covered:
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Urban Magazine
Work Space Wellness,
Child Friendly City
Gamification and City
Art Space
Music and City
Digital Culture Mall, etc...

Next generation of urban experience in China market
OUR WORK
We work with lifestyle brands, technology companies, and real estate developers to construct a new context for the urban lifestyle in China.
If you are a creator or curator of the conscious urban lifestyle, here is the place for you.
More details in FAQ
WORK WITH US
Q: What is exactly a conscious urban lifestyle?
A: The way of urban living that contributes to holistic wellbeing. It could be a philosophy you live in or a product, service, or practice people can use in everyday urban life.
Q: What is the focus area?
A: Anything related to culture, retail, and wellness. We are particularly interested in digital culture experience, sustainability, and holistic wellness, including mental, body, social, and financial wellbeing.
Q: How it works?
A: We would love to work with you in the way that works best for you. It could include but not limit to:
- feature your thoughts
- invite you to our beta platform
- support your digital strategy
- help navigate supply chain
- or even make the financial investment
Q: Why China?
A: As projected, by 2025, there will be more than 221 cities consisting of over 1 million people in China. We are excited about both changes as well as opportunities.
Some projects we did in the past
EXAMPLE PROJECT
Feiyu Project ​
Feiyu project is a traveler behavior study partnering with Airbnb.

The Amazing City
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The Amazing City is a 48-hour city challenge that encourages young people to explore and interact with the cities they live in.

City Talk ​
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City Talk is a series of sharing sessions organized by Max Lab featuring influential city designers to share their insights.
