If CITY is a product,

we are not only users,

but also creators.

Based on the understanding of human behavior, we want to capture new urban trends and create future facing urban experience by partnering with global creative talents. 

OUR APPROACH:

CREATIVITY

creativity

INNOVATIVE TEAM

We are a team of mission-driven “Generation Y” researchers with diverse backgrounds in the future-facing industries

SYSTEMATIC PERSPECTIVE

We observe, identify, and analyze human need through a complex urban lens. 

INTERACTIVE METHOD

We apply complex systems methodologies with digital gamification to gain qualitative and quantitative insights.

TANGIBLE IMPACT

We turn products and partnerships into insights that drive impact. 

FOCUS SECTORS

FUTURE OF CONSUMPTION

  • Retail

  • Food

  • Hospitality

  • Lifestyle

FUTURE OF WORK

  • Automation

  • Skillset

  • Wellness

  • Gig Economy

FUTURE OF INFRASTRUCTURE

  • Housing

  • Mobility

  • Environment

  • Healthcare

OUR SERVICES

RESEARCH

New urban opportunities

 

We identify opportunities for transforming urban space through qualitative and quantitative research. We use cutting-edge technologies and creative interactions to collect, track and analyze users, space and location.

DESIGN

Design urban experiences

We work with partners to design innovative products and curate authentic themes that meet new urban demand including working, consumption and public space based on online and offline user insights.

BRANDING

Create urban stories

We design and implement unified and creative branding strategies  including culture, positioning, message, voice, communication, visual identity, digital and brand experiences for our clients based on research and understanding of the target market.

PARTNERSHIP

Form global partnership​s

We build urban communities and support global collaboration in academia, corporate settings, urban tech startups, and regional innovation hubs.

Connect data and humanity to design fulfilling urban experiences.

WE CREATE CONTENT

We explored the definition of city by asking young people from Beijing, Shanghai, Guangzhou the question: “What is a city ?”. 

We invited young people from a variety of cities to share perspectives, lifestyle, and daily routines through music.

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Campaign: City BGM

We have been invited to global creative conferences including SXSW, Shanghai Design Week, MTA and 2050 to share our perspectives on cities and engage in global ecosystem building.

WE BUILD COMMUNITY

City Talk is a series of sharing sessions organized by Max Lab and its authorized communities inviting influential city designers to share their insights.

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City Talk

Global Ecosystem

WE DESIGN PRODUCT

The Amazing City is a 48-hour city challenge, which encourages young people to explore and interact with the cities they live in by finishing different city tasks in 48 hours.

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THE BOXX is the first community based digital culture mall empowered by 5G application in China for young people. Max Lab works with THE BOXX team to capture, analyze, and conceptualize the intersection of spatial behaviour and emerging culture. 

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The Amazing City

Digital Culture Mall at THE BOXX

Max Lab is a creative lab

focusing on the future-facing

urban complex system.

 

STAY IN TOUCH

Email:hi@maxlab.co

Official WeChat Account