If CITY is a product,
we are not only users,
but also creators.
Based on the understanding of human behavior, we want to capture new urban trends and create future facing urban experience by partnering with global creative talents.
We are a team of mission-driven “Generation Y” researchers with diverse backgrounds in the future-facing industries
We observe, identify, and analyze human need through a complex urban lens.
We apply complex systems methodologies with digital gamification to gain qualitative and quantitative insights.
We turn products and partnerships into insights that drive impact.
FUTURE OF CONSUMPTION
FUTURE OF WORK
FUTURE OF INFRASTRUCTURE
New urban opportunities
We identify opportunities for transforming urban space through qualitative and quantitative research. We use cutting-edge technologies and creative interactions to collect, track and analyze users, space and location.
Design urban experiences
We work with partners to design innovative products and curate authentic themes that meet new urban demand including working, consumption and public space based on online and offline user insights.
Create urban stories
We design and implement unified and creative branding strategies including culture, positioning, message, voice, communication, visual identity, digital and brand experiences for our clients based on research and understanding of the target market.
Form global partnerships
We build urban communities and support global collaboration in academia, corporate settings, urban tech startups, and regional innovation hubs.
Connect data and humanity to design fulfilling urban experiences.
Campaign: City BGM
We have been invited to global creative conferences including SXSW, Shanghai Design Week, MTA and 2050 to share our perspectives on cities and engage in global ecosystem building.
WE DESIGN PRODUCT
The Amazing City is a 48-hour city challenge, which encourages young people to explore and interact with the cities they live in by finishing different city tasks in 48 hours.
THE BOXX is the first community based digital culture mall empowered by 5G application in China for young people. Max Lab works with THE BOXX team to capture, analyze, and conceptualize the intersection of spatial behaviour and emerging culture.
The Amazing City
Digital Culture Mall at THE BOXX
Max Lab is a creative lab
focusing on the future-facing
urban complex system.